Channel & Partner Ecosystem  |  SI Networks  |  KSA & GCC

Driving Enterprise Growth
Through Partner Ecosystems
in KSA

SAR 35MSI-driven revenue
30+ SIsPartner network built
20+ yrsKSA market
  • Building SI networks, activating channel partners, and driving enterprise revenue
    through ecosystems across Saudi Arabia
20+
Years Enterprise
Sales KSA & GCC
SAR 25M
Single Account
Growth — Savola
SAR 35M
Partner-Led Revenue
— Captaurus
30+
System Integrators
Built & Managed
Profile

20 years. One market. Real results.

Waseem Anwar

"I scale revenue through partner ecosystems — not around them."

  • 20+ years channel-led commercial execution in KSA & GCC
  • Experience across enterprise technology, infrastructure, retail, banking, and energy sectors
  • MEDDPICC-certified — structured qualification, stakeholder alignment, disciplined deal progression
  • Built and activated SI channel networks generating SAR 35M at Captaurus
  • PfMP certified — portfolio prioritisation applied to commercial pipeline strategy
Channel Partner DevelopmentSI EcosystemMEDDPICCPfMPKSA MarketStrategic AlliancesPartner-Led RevenueCommercial Orchestration
Operating Model

Partner Ecosystem Strategy

SI Network Development

Recruiting, onboarding, and activating system integrators as the primary route to enterprise accounts — building scalable coverage without direct sales dependency.

Channel-Led Growth

Structuring partner go-to-market models, defining revenue frameworks, and enabling SI and reseller partners to drive and close enterprise opportunities.

Commercial Orchestration

Maintaining commercial control across pricing, deal structure, and partner alignment — coordinating vendor, SI, and end-customer stakeholders from scope to close.

Partner Pipeline Ownership

Generating and managing pipeline through the channel ecosystem — SI and distributor networks as the primary source of deal origination across KSA.

KSA Ecosystem Depth

20 years of the right relationships in a market where partner credibility and commercial trust determine which vendor wins the ecosystem.

Value

Where I Add Value

01

Channel & SI Ecosystem Build

Recruiting, onboarding, and activating SI networks that generate scalable, repeatable partner-led revenue across KSA enterprise accounts.

02

Partner Go-To-Market Structuring

Defining channel models, revenue frameworks, and partner enablement programmes that convert SI relationships into consistent pipeline.

03

Commercial Deal Orchestration

Full commercial ownership across partner-led opportunities — MEDDPICC-driven qualification, C-level engagement, and zero-escalation delivery.

04

Market Entry in Saudi Arabia

Deep KSA ecosystem knowledge — the partner relationships, regulatory context, and commercial culture that determine which vendors win in this market.

Career Highlights

Proof over promise.

SAR 3M → 25M

Savola Group — Panda / HyperPanda

Scaled enterprise retail account across 150+ locations through long-term commercial ownership. Recognised by Panda IT during the Geant national buyout.

SAR 750K

Riyadh Bank — Executive Signage

Delivered 30-screen VP-level digital signage deployment. On time, zero escalations, full ownership from qualification to sign-off.

SAR 35M

Captaurus — SI Channel Build

Built and activated 30+ SI partner network generating SAR 35M across Bosch and Pelco — Aramco, SABIC, MODA, Rashid Malls.

Experience

The full picture.

Jul 2023 — Present
Head of Sales & Growth
Al Asr Technologies & Naqel.ai — Riyadh, KSA
Dual mandate across two sister entities — distribution and channel development on one side, ITS solutions deployment on the other. Brought in to build the commercial and channel infrastructure from the ground up across KSA.
  • Building channel engagement model across enterprise and public sector accounts
  • Closed SAR 1.5M infrastructure deal through partner-led commercial structuring
  • Managing SAR 10M+ partner-driven pipeline across enterprise accounts
  • Structuring commercial models, pricing, and deal strategy across partners, vendors, and end customers
  • C-level engagement across complex multi-stakeholder environments
Channel DevelopmentGISITSCommercial Structuring
2018 — 2023
Channel Sales Manager
Captaurus — Riyadh, KSA
National ownership of Bosch and Pelco across KSA. Built the channel ecosystem from the ground up and owned all direct enterprise accounts.
  • SAR 35M in enterprise and partner-led sales across five years
  • Closed Riyadh Bank 30-screen VP dashboard — on time, zero escalations
  • Built and managed 30+ SI network enabling scalable KSA coverage
  • Drove deployments at Aramco Fadhili, SABIC, MODA, Rashid Malls
  • Led Odoo CRM adoption — cut bid response time by 35%
BoschPelcoSI NetworkOdoo CRM
2015 — 2018
Channel Sales Manager
Anker Pixel General Trading — Dubai, UAE
B2B sales of LED, video wall, and digital signage across UAE and KSA during a high-growth phase of enterprise display technology adoption.
  • $2M in enterprise signage and display projects — hospitality and retail
  • Built partner network across UAE and KSA for bundled solution sales
  • Expanded strategic accounts through consultative selling
SignageLEDUAE Market
2008 — 2015
Sales Manager — Retail Infrastructure
ZULTEC International — Jeddah, KSA
Owned the Western Region retail portfolio with full accountability for the Savola Group (Panda / HyperPanda) relationship.
  • Grew Savola account from SAR 3M to SAR 25M over four years
  • ~150 Panda/HyperPanda/Giant store rollouts — recognised by Panda IT
  • Portfolio: BinDawood, Danube, Raya — ~200 stores total
  • Built and led a team of 7, developed 2 from entry level
  • Led Microsoft Dynamics CRM and Great Plains ERP adoption
Retail TechTeam LeadershipCRMERP
2004 — 2008
Sales & Marketing Specialist
Packaging Equipment & Supplies Co. — Jeddah, KSA
Built foundational B2B sales experience across packaging automation, industrial technology, and logistics solutions. Built and led early telesales and pre-sales support teams.
B2B SalesPre-SalesTeam Building
Core Strengths

What I bring to the table.

01

Channel & Partner Ecosystems

Building and activating SI networks that generate scalable, repeatable revenue across KSA enterprise markets.

02

Partner Go-To-Market Development

Structuring channel models, onboarding SI partners, and enabling partner-led deal execution across complex enterprise environments.

03

Commercial Orchestration

Maintaining pricing authority and deal control across partner, vendor, and end-customer stakeholders from scope to close.

04

MEDDPICC & PfMP

Structured qualification, stakeholder alignment, and portfolio-level commercial prioritisation reinforced by certified frameworks.

05

C-Level Engagement

Executive commercial conversations, proposal strategy, and deal progression at the senior level across enterprise accounts.

06

Strategic Account Growth

Sustained expansion through long-term commercial ownership — SAR 3M to SAR 25M at Savola across four years.

07

Team Leadership

Built sales teams from scratch — one entry-level hire was later promoted into the manager role.

08

Commercial Operations

CRM and ERP across Microsoft Dynamics, Great Plains, and Odoo — aligning sales pipeline with commercial objectives.

09

KSA & GCC Market Depth

Twenty years across Riyadh, Jeddah, Eastern and Western Regions. Arabic conversational, English fluent.

Open to Partner, Channel &Ecosystem Leadership Roles in KSA

Available for Partner Business Manager, Channel Sales Lead, and Ecosystem Manager mandates. If the role needs someone who understands how to build and scale revenue through SI and partner networks in this market — I am open to conversations.

Email Me → Connect on LinkedIn ↗