Business & Commercial Direction
Business planning, growth priorities, business cases and new opportunities.
Waseem Anwar · Systems · Automation · Commercial Growth
I improve how businesses
operate, grow
and execute.
I work across business systems, process automation, commercial growth and execution. From fixing workflows and implementing technology to developing markets, partner models and new business opportunities.
20+ years· Pakistan · KSA/GCC · Technology · Markets · Execution
What I actually work on
Business problems that need
direction, systems or execution.
These are the areas I work across directly.
Systems & Process Improvement
Workflows, SOPs, CRM/ERP, reporting and operating controls.
Automation & Integration
RFID, traceability, tracking, IoT and connected systems.
Market & Channel Development
New markets, partnerships, channels and strategic accounts.
Product & Proposition Development
Turn ideas and capabilities into clear, commercially relevant offers.
Execution & Communication
Brand, digital, launches, sales material and business communication.
The value is in connecting these areas when the problem does not fit neatly inside one department.
Selected work.
Clear outcomes.
A few examples of where I was involved and what changed.
Drag to explore
B2B BRAND & ROUTE TO MARKET
Orgarix
From product idea to B2B launch
View CaseShiftBuilt the proposition, identity and launch around a clear B2B buyer.
ResultA launch-ready offer and market presence.
BUSINESS COMMUNICATION
NES
From complex information to a clearer business case
Explore RiseRabbit →ShiftReworked complex material into a decision-ready business story.
ResultClearer communication for a serious audience.
PRODUCT & MARKET DIRECTION
GeoTrak Fleet Platform
From fleet tracking to a clearer commercial proposition
View CaseShiftRefocused the product around specific fleet and mobility use cases.
ResultStronger fit for specialised segments.
Mentorisers · FOUNDER ADVISORY
Founder Business Planning
From an idea to a defendable business case
Explore MentorisersShiftStrengthened the model, evidence and commercial logic.
Result50+ endorsed plans supported.
B2B MARKET REPOSITIONING
Naqel
From broad capability to a focused ITS proposition
View CaseShiftFocused broad capabilities into a clearer ITS proposition.
ResultStronger market relevance and buyer clarity.
From problem
to working solution.
The work changes by situation. The sequence stays practical.
1
Understand
Define the real business or operating problem.
2
Shape
Set the right commercial, process or system direction.
3
Connect
Align people, technology, partners and responsibilities.
4
Build
Turn the direction into a workable solution.
5
Improve
Measure results, remove friction and refine.
How the work
is delivered.
The problem comes first. The right business takes it deeper.
Waseem Anwar
Business Systems & Commercial Growth
I work directly on business problems that sit between operations, technology, growth and execution.
Specialist businesses when the work needs more depth
Business & Founder Advisory
Mentorisers
Business advisory for founders and companies that need stronger plans, evidence and commercial decisions.
Business Planning · Founder Cases · InnovatorPlan
Explore MentorisersAutomation & Operational Technology
ZORSAN
RFID, traceability, tracking and integration for connected operations.
RFID · Traceability · Tracking · Integration · sabOK
Explore ZorsanMarket-Facing Execution
RiseRabbit
Brand, digital, launch and business communication when the direction needs to become visible.
Brand · Digital · Launch · Business Communication
Explore RiseRabbitSelected track record
Scale and outcomes from more than two decades of work.
0
Years across technology, markets and business growth.
SAR0
Enterprise revenue across major engagements.
0
Partners activated and developed.
0
Endorsed founder plans supported.
Selected Engagements & Contexts
What Clients
Say.
Drag to explore
Waseem brought structure to a scattered situation and made the direction clear enough to act on.
Khalid OtaibiAVL Project /
EagleLens
He strengthened the pitch by improving the business logic, story and investor communication, not just the slides.
Ben BrookFounder · Canopoy / Y
Combinator
Waseem turns complex operational and commercial requirements into clear decisions, communication and execution.
Noah PaxtonAdnoc
From OEM direction to market positioning, Waseem connected the moving parts and kept the work commercially focused.
Abdul Aziz Confidential / OEM
Setup
He translated the business requirement into a clear, professional outcome through practical thinking and responsive execution.
DanaRiyadh Bank
Waseem gave the EV funding plan stronger commercial logic, market narrative and investor readiness.
JimmySavvy / EV Funding
Waseem Anwar
Business Systems
Automation
Commercial Growth
Market Development
Partnerships
Execution
My career has always sat between
business, technology
and execution.
For more than 20 years I have worked in automation, enterprise technology, market development, sales, channel networks and multi-site implementations across KSA and the GCC.
That experience includes CRM and ERP adoption, executive dashboards, systems integration, commercial models, partner ecosystems and market expansion.
Today I work through Mentorisers for business advisory, Zorsan for automation and connected operations, and RiseRabbit for execution.
“I am most useful when the problem crosses more than one function.”
A few useful
questions.
A direct view of how I work and where I can be useful.
Founders, owners and leadership teams dealing with growth, systems or execution problems.
I work directly on the business problem. Sometimes the answer is advisory. Sometimes it involves systems, automation, market development or execution.
Mentorisers handles business and founder advisory. Zorsan focuses on automation, RFID, traceability, tracking and connected operations. RiseRabbit handles market-facing execution and business communication.
No. I lead the direction and bring in specialist capability where the work requires it.
Yes. I work with new ventures and established businesses on growth, systems, structure and execution.
No. Mentorisers provides business advisory for UK Innovator Founder and USA EB-2 NIW cases. Legal and immigration advice must come from qualified professionals.
Send the situation in a few lines. I respond personally and we identify the next sensible step.
“If the problem is unclear, the solution usually gets expensive.”
Waseem AnwarStart with the problem
Have a business problem
worth solving?
Send me the situation in a few lines. I will tell you where I think the issue sits and whether I can help.
Direct conversation first. Specialist execution only where it is needed.